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ERIC Number: EJ984702
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
The Diversity Imperative
Stuart, Reginald
CURRENTS, v38 n6 p20-25 Jul-Aug 2012
When the U.S. Census Bureau began releasing population reports from the 2010 count, the findings reaffirmed demographers' projections about the nation's rapidly changing racial, ethnic, and economic makeup. African-American, Hispanic, Asian, and Native American populations grew about 30 percent since 2000 and will account for a majority of the populace by 2042. The census reports serve to remind advancement officers of the need to refine and beef up their strategies to more fully embrace the changing landscape, lest their institutions fail to persevere in this century. Institutions are finding there is no proven playbook for addressing the diversity imperative. However, advancement leaders suspect courting those who have been historically underrepresented in higher education is much like courting traditional donors: It takes time, sensitivity, and focus on the individual and his or her interests. At some point in a relationship, they too must feel some emotional bond with an institution before the idea of serious giving is considered. Whether an institution establishes a foothold in diverse communities or engages its full multicultural constituency around the values and mission that define the institution, most advancement officers agree it is important for those historically underrepresented on campus to see themselves in advancement efforts. That means advancement offices and volunteers engaged in outreach should reflect their student bodies.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools; Higher Education; Postsecondary Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Arkansas; California; Massachusetts; Michigan; New Jersey; North Carolina; Ohio; Tennessee