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ERIC Number: EJ984692
Record Type: Journal
Publication Date: 2012-Apr
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Tools of Engagement
Allen, Elizabeth
CURRENTS, v38 n4 p36-39 Apr 2012
Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the past. There is still a strong argument for continuing in-person events and other traditional alumni relations functions, but one needs to reimagine them in light of how alumni are engaging with each other and their institutions online. In this article, the author discusses what social media mean for the long-term future of alumni relations.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York; United Kingdom (England)