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ERIC Number: EJ983757
Record Type: Journal
Publication Date: 2012
Pages: 9
Abstractor: As Provided
Reference Count: 41
ISSN: ISSN-1533-015X
Practicing Sustainability in an Urban University: A Case Study of a Behavior Based Energy Conservation Project
Chan, Stuart; Dolderman, Dan; Savan, Beth; Wakefield, Sarah
Applied Environmental Education and Communication, v11 n1 p9-17 2012
This case study of the University of Toronto Sustainability Office's energy conservation project, Rewire, explores the implementation of a social marketing campaign that encourages energy efficient behavior. Energy conservation activities have reached approximately 3,000 students and staff members annually, and have saved electricity, thermal energy, and water. Rewire helped develop an "ethic of sustainability" on campus, conferred legitimacy on student and staff environmental leaders, and has catalyzed other environmental activities. (Contains 1 table and 2 footnotes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto)