NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ982238
Record Type: Journal
Publication Date: 2012
Pages: 18
Abstractor: As Provided
ISSN: ISSN-1934-5747
Prenotification, Incentives, and Survey Modality: An Experimental Test of Methods to Increase Survey Response Rates of School Principals
Jacob, Robin Tepper; Jacob, Brian
Journal of Research on Educational Effectiveness, v5 n4 p401-418 2012
Teacher and principal surveys are among the most common data collection techniques employed in education research. Yet there is remarkably little research on survey methods in education, or about the most cost-effective way to raise response rates among teachers and principals. In an effort to explore various methods for increasing survey response rates, we randomly assigned 1,177 high school principals in the state of Michigan to 1 of 4 experimental conditions. We varied the mode of survey delivery, the mode in which the prenotification letter was sent, and whether or not a $10 incentive was provided. The results indicate that providing a monetary incentive substantially increased response rates over the no incentive condition and that principals were more likely to respond to a paper-based survey than a web-based one. (Contains 5 tables and 9 footnotes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan
Grant or Contract Numbers: N/A
IES Cited: ED565803