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ERIC Number: EJ981367
Record Type: Journal
Publication Date: 2012-Oct
Pages: 16
Abstractor: As Provided
Reference Count: 62
ISBN: N/A
ISSN: ISSN-1558-6898
A Qualitative Experiment: Research on Mediated Meaning Construction Using a Hybrid Approach
Robinson, Sue; Mendelson, Andrew L.
Journal of Mixed Methods Research, v6 n4 p332-347 Oct 2012
This article presents a hybrid methodological technique that fuses elements of experimental design with qualitative strategies to explore mediated communication. Called the "qualitative experiment," this strategy uses focus groups and in-depth interviews "within" randomized stimulus conditions typically associated with experimental research. This mixed methods research draws on the advantages of qualitative inquiry to better understand meaning construction and gain a more holistic reading of response differences between varied groupings of mediated content. (Contains 1 note, 1 table, and 1 figure.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin