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ERIC Number: EJ979301
Record Type: Journal
Publication Date: 2012
Pages: 11
Abstractor: As Provided
Reference Count: 86
ISSN: ISSN-1932-5037
Music Videos and Sexual Risk in African American Adolescent Girls: Gender, Power and the Need for Media Literacy
Robillard, Alyssa
American Journal of Health Education, v43 n2 p93-103 Mar-Apr 2012
Background: Music videos contain sexual content often reflecting women as promiscuous, submissive, or passive. Few studies have examined gender- and sex-related attitudes in African American females, particularly across genres of music videos. Purpose: Using constructs from Cultivation Theory, Theory of Gender and Power and Social Cognitive Theory, this study examined the association of music video viewing, gender roles, self-efficacy for condom use, and condom use among a sample of African American adolescent girls (N = 522). Methods: This study employed a cross-sectional design using baseline survey data collected through a larger study testing an HIV-risk reduction intervention. Results: Viewing frequency was highest for rap (97%) and R&B (80.4%) videos. Negative exposure in videos significantly predicted perceived personal influence and condom use self-efficacy. Girls who watched rap videos held less traditional attitudes toward women than those who watched rap and R&B combined. Discussion: An examination of music videos allows a broader evaluation of factors that may support sexual risk behavior. Further, R&B videos may contain images that romanticize male-female relationships and reinforce unhealthy gender roles. Translation to Health Education Practice: Research should examine media literacy approaches in combination with appropriate HIV prevention education to develop youth as informed, critical consumers of sex-related gendered content in various music video genres. (Contains 3 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States