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ERIC Number: EJ978379
Record Type: Journal
Publication Date: 2012-Oct
Pages: 26
Abstractor: As Provided
Reference Count: 81
ISBN: N/A
ISSN: ISSN-0360-3989
The Influence of Paratext on Narrative Persuasion: Fact, Fiction, or Fake?
Appel, Markus; Maleckar, Barbara
Human Communication Research, v38 n4 p459-484 Oct 2012
The present research examined the role of personality factors and paratextual information about the reliability of a story on its persuasiveness. Study 1 (N = 135) was focused on recipients' explicit expectations about the trustworthiness/usefulness and the immersiveness/entertainment value of stories introduced as nonfiction, fiction, or fake. Study 2 (experimental, N = 186) demonstrated that a story was persuasive in all three paratext conditions (nonfiction, fiction, or fake versus belief-unrelated control story) and that its influence increased with the recipients' need for affect. Participants' need for cognition increased the difference in persuasiveness of a nonfictional versus a fake story. Additional mediation analyses suggest that fiction is more persuasive than fake because readers of fiction get more deeply transported into the story world. (Contains 2 figures, 1 table and 5 notes.)
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom