NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ977524
Record Type: Journal
Publication Date: 2012
Pages: 35
Abstractor: As Provided
Reference Count: 91
ISSN: ISSN-0884-1241
Does Educational Level Matter in Adopting Online Education? A Malaysian Perspective
Haghshenas, Hanif; Chatroudi, Ehsan Aminaei; Njeje, Fredy Anthony
Journal of Marketing for Higher Education, v22 n1 p117-151 2012
Having applied Unified Theory of Acceptance and Use of Technology (UTAUT) to predict intention and future usage behavior, the moderating effect of educational level was added to the model in moderating the relationship between variables. Also, despite past studies, Effort Expectancy had a higher beta than Performance Expectancy, while Social Influence stood for half of variation in Intention. (Contains 11 tables and 3 figures.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Malaysia