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ERIC Number: EJ977482
Record Type: Journal
Publication Date: 2012
Pages: 16
Abstractor: As Provided
Reference Count: 56
ISSN: ISSN-0884-1241
Modeling Antecedents of Student Loyalty in Higher Education
Perin, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simoes, Claudia; de Polvora, Rosiane Polvora
Journal of Marketing for Higher Education, v22 n1 p101-116 2012
The purpose of this investigation is to understand the antecedents of student loyalty in the Brazilian context. In particular we address the impact of student trust, commitment and quality perception on loyalty. A quantitative study was conducted among business management student majors from two private Brazilian Higher Education Institutions (HEIs), yielding a global sample of 696 cases. Our findings suggest that students' trust in their HEI has a positive impact on their commitment and loyalty; students' commitment to their HEI has a positive impact on their loyalty; and students' perception of service quality has a positive impact on their commitment and trust. Findings also suggest that student loyalty to the HEI is indirectly influenced by perceived quality. (Contains 2 tables, 2 figure and 1 note.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil