For several years now, many have been agonizing over the sorry state of American higher education--indeed, of the entire educational system. Numerous causes have been cited for this state of affairs from poor high school preparation to inadequate governmental financial aid policies to postsecondary grade inflation. The most recent culprit "du jour" is student retention, and any number of retention-enhancement strategies have been proposed and implemented with varying degrees of success. Ironically, the one area that seems to have received the least attention from policymakers and institutional leaders is the very centerpiece of the educational enterprise--the actual delivery of educational content. When the proverbial elephant is not "in" the room, but rather "is" the room itself, it is all too easy to overlook. And when that room is the classroom, Americans need to ask college faculty and academic administrators to take a hard look at the evidence for Course Redesign in using technology to improve the delivery and understanding of course content; and to seriously consider it as part of a comprehensive strategy to reverse the current dismal trends in higher education.