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ERIC Number: EJ976136
Record Type: Journal
Publication Date: 2012-Jan
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
Eastward Bound
Ly, Phuong
CURRENTS, v38 n1 p36-41 Jan 2012
In recent years, the economic boom in Asia has resulted in more families sending their children to independent secondary schools in North America, Europe, and Australia. Donations, however, haven't been as forthcoming. Schools often have to start from scratch in educating parents about the need for fundraising. Independent schools, more so than colleges and universities, depend on parents for annual fundraising. Cultivating donors is a sensitive process, but with Asian parents development officers also must navigate cultural and logistical challenges when making the ask. This article discusses how independent schools develop cultural competency to raise donations in Asia.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Asia; Australia; North America; United States