This article discusses how good faculty blogs can help institutions facilitate communication with some of the audiences they most want to reach. The blogs can be a resource for prospective students and parents and an easy way for alumni and friends to keep up with or reconnect with an institution. They're popular among those who write for them, including professors, graduate assistants, students, and alumni because they provide a way to showcase their work and are a platform for instantly sharing information and their viewpoints with the world. Still, maintaining a robust roll of faculty blogs has its challenges, which may lead many institutions to avoid sponsoring or hosting them for a variety of reasons, ranging from the difficulty of getting busy instructors to commit to writing regularly to the thought of public relations problems that could result from internal and external reactions to and comments on blog posts. And some aren't quite sure if there's a benefit to be had. But alumni and development offices should view faculty blogs as "gold mines of information." They promote conversation among faculty members, colleagues, and students, as well as peers at other institutions, and offer alumni and prospective donors a window into faculty research and viewpoints.