Think social media is just a fad? Think it is only for the kids? Facebook reports there are more than 800 million users, and the average user has 130 Facebook friends. Twitter now has 100 million monthly users tweeting 6,939 tweets per second or about 230 million tweets each day! More than 3 billion videos are viewed on YouTube, and YouTube Mobile gets more than 400 million views per day; 13 percent of all YouTube videos are viewed on mobile devices. Social media is a powerful tool that allows one to connect parents, teachers, administrators, and the community around the PTA mission. Social media provides a platform to share information, build relationships within the school community, recruit new members, advocate, and raise funds. It also allows one to plug into a community that is much larger than just the neighborhood school. The most important part of building a plugged-in community is to engage with the audience. Like anything else, the foundation for success starts with building relationships. There are four key factors to be considered: (1) Be authentic; (2) Be helpful; (3) Be kind; and (4) Be aware.