ERIC Number: EJ972752
Record Type: Journal
Publication Date: 2011
Abstractor: As Provided
Reference Count: 25
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Eastman, Jacqueline K.; Iyer, Rajesh; Eastman, Kevin L.
Marketing Education Review, v21 n2 p139-149 Sum 2011
In this paper, we measure the impact of interactive technology on student satisfaction and find support for the hypothesis that students who find a class is more interesting because of the use of interactive technology will be more satisfied with the course. The results also support the hypothesis that if students like the course, they will be satisfied with it. However, we do not find significant links between student satisfaction and either (1) their belief that they retain more due to the use of interactive technology or (2) their enjoyment of the use of interactive technology in the course. Thus, while the use of interactive technology can increase course satisfaction by making the course more interesting, the fact that students like the technology itself does not affect course satisfaction. (Contains 4 tables and 1 figure.)
Descriptors: Consumer Economics, Satisfaction, Course Evaluation, Interaction, Hypothesis Testing, Business Administration Education, College Instruction, Class Activities, Educational Strategies, Instructional Effectiveness, Student Attitudes, Statistical Analysis, Computer Uses in Education, Construct Validity, Correlation, Comparative Analysis, Student Surveys, Questionnaires, Undergraduate Students, Technology Integration
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A