We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological advancements in an attempt to enhance marketing students' motivation, engagement, and performance. A general overview of LECOS, its core components, and their benefits are provided. We then report the results of an early measurement of the innovation's effectiveness in addressing our objectives and conclude with a discussion of our future plans for this marketing learning platform. (Contains 2 figures and 2 tables.)