ERIC Number: EJ971692
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Available Date: N/A
Take a Professional to Lunch: A Process to Establish a Professional Network
Butler, Daniel D.
Marketing Education Review, v22 n1 p39-44 Spr 2012
A review of the marketing literature suggests that students develop personal marketing or sales plans to find their first job and subsequent career. Publishers are providing students access to online resources linked to career information. However, the person who knows most about a given career is the person who is working at that job on a daily basis (i.e., the fully employed professional). This paper builds on previous studies by providing a selling process students have used successfully to develop professional networks. (Contains 6 tables.)
Descriptors: Marketing, Careers, Information Seeking, Career Development, Social Networks, Interprofessional Relationship, Job Skills, Salesmanship, Experiential Learning, Employment Qualifications, Self Concept, College Students, Professional Personnel, Dining Facilities
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A

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