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ERIC Number: EJ971687
Record Type: Journal
Publication Date: 2012
Pages: 4
Abstractor: As Provided
Reference Count: 19
ISBN: N/A
ISSN: ISSN-1052-8008
Using Technology to Facilitate Grading Consistency in Large Classes
Cathcart, Abby; Neale, Larry
Marketing Education Review, v22 n1 p11-14 Spr 2012
University classes in marketing are often large and therefore require teams of teachers to cover all of the necessary activities. A major problem with teaching teams is the inconsistency that results from myriad individuals offering subjective opinions (Preston 1997). This innovation uses the latest moderation techniques along with Audience Response Technology (ART) to enhance the learning experience by providing more consistent and reliable grading in large classes. Assessment items are moderated "before" they are graded in meetings that employ ART. Results show the process is effective when the teaching team is very large, or there is a diverse range of experienced and inexperienced teachers (Neale and Cathcart 2010). This "behind the scenes" innovation is not immediately apparent to students, but results in more consistent grades, more useful feedback for students, and more confident graders.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia