The present analysis revisits the economics of inattention and the resulting commoditization and creation of privileged goods. These act as a significant force that pushes human history toward a future that will be less livable and sustainable. The analysis traces the roots of these developments to the reorganization of human knowing and doing by putting them on a discipline-based footing. It is part of a larger analysis that shows the need to create a different kind of scientific and technical specialization that rebalances breadth with depth, and the accompanying university reforms that will be required.