Proving the value of dual enrollment to the institution has become particularly important in recent years as the recession has squeezed state budgets for higher education. Programs that are not viewed as offering benefits to the institution become vulnerable in tough economic times. In addition, to operate effectively, all dual enrollment programs rely on the cooperation of a host of internal constituencies, from admissions to the registrar's office to financial aid and academic departments. Having these campus constituencies embrace the mission of dual enrollment helps build support for the program policies and procedures that are most conducive to the daily operation of dual enrollment programs. For these reasons, documenting the impact of dual enrollment programs on the institution should be incorporated into program assessment efforts. This article explores the benefits and drawbacks of dual enrollment from the institution's perspective using the case of Kennesaw State University (KSU). KSU's experience is offered as an example of issues and challenges faced by many dual enrollment programs seeking to demonstrate their value to their own institutions.