ERIC Number: EJ970414
Record Type: Journal
Publication Date: 2012
Abstractor: As Provided
Reference Count: 1
Marketing Your Library with the Big Read
Johnson, Wendell G.
Community & Junior College Libraries, v18 n1 p19-27 2012
The Big Read was developed by the National Endowment for the Arts to revitalize the role of culture in American society and encourage the reading of landmark literature. Each year since 2007, the DeKalb Public Library, Northern Illinois University, and Kishwaukee Community College have partnered to foster literacy in the community. This article describes innovative programming and encourages community college librarians to take the initiative by partnering with local libraries in hosting Big Read activities.
Descriptors: Community Colleges, Public Libraries, Marketing, Librarians, College Libraries, Reading Motivation, School Community Relationship
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Two Year Colleges
Audience: Media Staff
Authoring Institution: N/A
Identifiers - Location: Illinois