ERIC Number: EJ970323
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1067-1803
EISSN: N/A
Available Date: N/A
Stronger Bonds: Six Building Blocks for a Better Alumni Giving Program
Skari, Lisa; Ullman, Ellen
Community College Journal, v82 n4 p20-25 Feb-Mar 2012
Community colleges for a long time have operated under the misguided assumption that they should not waste time or resources prospecting and cultivating their alumni in hopes of generating philanthropic support. How could two-year colleges possibly compete with the success of alumni giving at four-year universities--with their selective admissions criteria, residential communities, and high-profile sports teams? Given these perceptions, it is easy to understand why community college efforts to pursue alumni support lack sufficient momentum. In order to capitalize on this rich pool of prospective donors, community colleges must build programs to identify, support, and engage alumni, thereby turning former students into alumni donors. The authors' research suggests that a successful alumni fundraising program includes six key building blocks: (1) institutional support; (2) socialization of students to become alumni donors; (3) accurate alumni contact information; (4) ongoing communication with alumni; (5) opportunities for alumni to engage; and (6) the ask.
Descriptors: Fund Raising, Community Colleges, Donors, Alumni, Institutional Advancement, Change Strategies, Organizational Change, Outreach Programs, Partnerships in Education, College Administration, Financial Support, Educational Finance
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A

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