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ERIC Number: EJ970178
Record Type: Journal
Publication Date: 2012
Pages: 20
Abstractor: As Provided
Reference Count: 55
ISBN: N/A
ISSN: ISSN-0018-1609
Construction of the Image of the University: A Major Stakeholder Approach--The Students
Traverso, Joaquin; Roman, Marisa; Gonzalez, Rosario
Higher Education Review, v44 n2 p43-62 Spr 2012
Obtaining competitive advantage has become a recurrent necessity, in successful organisational management. Nowadays, intangibles represent an excellent opportunity to attain these advantages. Given its social impact, the organisational image is one of the most important intangibles to work with. In this research, a model based on the determination of the internal image of the university institution, from the perspective of students, is formulated and developed. A practical application of the model is developed in the University of Seville and the evolution of the model is tested while certain characteristics of the collective under study are altered. (Contains 6 tables.)
Tyrrell Burgess Associates. 34 Sandilands, Croydon, CRO 5DB, UK. Tel: +44-2086-561770; e-mail: subscriptions@highereducationreview.com; Web site: http://www.highereducationreview.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain