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ERIC Number: EJ968641
Record Type: Journal
Publication Date: 2012
Pages: 21
Abstractor: As Provided
Reference Count: 39
ISSN: ISSN-1367-6261
Marlboro and Other Usual Brand Choices by Youth Smokers in Middle Eastern Countries
Page, Randy M.
Journal of Youth Studies, v15 n4 p519-539 2012
This study analyzed data from 118,743 adolescents completing 30 different Global Youth Tobacco Surveys conducted in 15 different Middle Eastern countries between 1999 and 2007 to determine the proportion of young smokers who usually smoked Marlboro, other cigarette brands, or no usual brand smoked in these countries. Marlboro was the most prevalent brand smoked in 7 of the 15 Middle Eastern countries examined, the second most common brand smoked in four Middle Eastern countries, and the third most common in eight of the countries. Marlboro smokers were found to exhibit stronger commitment to smoking, to smoke more frequently, to have more close friends who smoke, to score higher on beliefs that smoking is attractive, and to score lower on the belief that smoking is harmful in comparison to other brand smokers. Understanding youth smokers' brand preferences and choices is advantageous because it provides insight into what influences young people to start and continue to smoke, and subsequently may inform smoking prevention and control strategy development. This information can be incorporated into targeted mass media campaigns and other interventions to counter advertising and marketing messages. (Contains 5 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A