ERIC Number: EJ968605
Record Type: Journal
Publication Date: 2010-Aug
Abstractor: As Provided
Reference Count: 29
Anchoring and Estimation of Alcohol Consumption: Implications for Social Norm Interventions
Lombardi, Megan M.; Choplin, Jessica M.
Journal of Alcohol and Drug Education, v54 n2 p53-71 Aug 2010
Three experiments investigated the impact of anchors on students' estimates of personal alcohol consumption to better understand the role that this form of bias might have in social norm intervention programs. Experiments I and II found that estimates of consumption were susceptible to anchoring effects when an open-answer and a scale-response format were used. Experiment III utilized a design that communicated social norm information as a previous social norm intervention had done and found that self-reported binge drinking was reduced though actual consumption could not have changed. Implications for the use and assessment of social norm intervention as a component of alcohol education are discussed including the pessimistic possibility that social norm interventions may not be affecting students' actual consumption.
Descriptors: Intervention, Alcohol Education, Alcohol Abuse, Drinking, Statistical Data, Social Behavior, Experiments, Student Behavior, Educational Environment, Higher Education, Computation, Behavior Standards, College Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A