The harsh reality of debt among college-aged students is a growing problem. According to the Center for Economic and Entrepreneurial Literacy, 54 percent of college student respondents had overdrawn their bank account and 81 percent underestimated the time it would take to pay off a credit card balance by a large margin. In a climate where even the most stable financial institutions are gun-shy, teaching financial literacy has become a priority for universities, banks and credit card companies. Even though financial services and credit card companies have benefited from a little naivete among the young student consumer, the playing field is changing dramatically. While what some may describe as predatory practices with 18-year-old high school seniors targeted for attractive credit card offers, there has been a paradigm shift in the nation with a major push toward financial literacy for consumers of all ages. To get to the root of the problem, universities and banks are partnering to teach financial literacy on campuses throughout the country, some seeking to reach students as young as middle school.