Purpose: The purpose of this paper is to study some of the business and legal problems experienced by the licensed trade and to explore the need for greater control for entry to the industry. Design/methodology/approach: The approach taken has been to use an overview of the function of professional and trade bodies together with a detailed analysis relevant to the licensed trade. Findings: The findings are that the dangers of anti-social behaviour resulting from alcohol consumption, coupled with the activities of some licensees, suggest that a more professional group of licensees could benefit employees and consumers. Research limitations/implications: The research is limited by being desk-based. Originality/value: The extra demands to gain a licence could be unpopular but, if the proposals led to fewer examples of business failure, a greater proficiency in dealing with customers and a greater awareness of the dangers of alcohol, then it would be of real benefit to the public. Is a Licence to Trade the way forward?