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ERIC Number: EJ967388
Record Type: Journal
Publication Date: 2008
Pages: 6
Abstractor: As Provided
Reference Count: 14
ISSN: ISSN-1548-9566
European Study Tour Applications of Experiential Learning Processes in Marketing Education
Petkus, Ed, Jr.
College Teaching Methods & Styles Journal, v4 n3 p1-6 2008
This article reports on an application of Kolb's (1981; 1984) experiential learning cycle in the context of international marketing education. Two study tours, in which International Marketing students at a U.S. college visited various cities in Europe, are described, with an emphasis on the ways in which differences in the structure of the tours may have affected learning outcomes. Implications of these outcomes for the development of international learning experiences, and for future research in this area, are discussed. (Contains 1 figure.)
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States