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ERIC Number: EJ966450
Record Type: Journal
Publication Date: 2005
Pages: 9
Abstractor: As Provided
Reference Count: 13
ISSN: ISSN-1548-9566
A New "Product Development" Process: William and Mary's Experiment in MBA Development
Olver, Jim; Hess, Ron
College Teaching Methods & Styles Journal, v1 n3 p93-101 2005
For decades, business schools have advocated product development processes that utilize trans-organizational, cross-function teams. Is it time for business schools to apply this model to our own product: MBA graduates? In this paper, we describe the trans-organizational, team-based approach that has transformed product development in many industries. We then discuss whether a comparable model might be applied to business education, its benefits and costs, and the unique characteristics of academic institutions that could complicate this effort. Finally, we present an effort at trans-organizational, team-based design and development currently underway in the Resident MBA Program at the College of William and Mary.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia