This paper applies the lens of recent literature on neoinstitutionalism and institutional entrepreneurship to understand the stages of growth in a new community Literacy Coalition. It explores the interactional, technical and cultural phases of institution building identified in other case studies as they emerge in this community study. Finally, it emphasizes the work of local institutional entrepreneurs and acknowledges the involvement of macro-level institutional entrepreneurs that coordinate the approach of communities such as this one and help to bring about the isomorphic qualities seen in coalitions across the nation. (Contains 7 endnotes and 3 figures.)