Elite colleges and universities have encountered criticism because students from upscale families have come to dominate the schools' Black enrollments. African-American alumni of an earlier generation and other critics want more low-income students admitted. National studies, though, show that only a small percentage of high school seniors from poor Black or Hispanic families even bother to apply to the country's best colleges. For most of the past decade, seven college-prep programs--most housed at prestigious private universities--have made some headway in reversing this trend and misconception. Collectively, the programs are known as "Preparing High Potential Youth for Excellence and Leadership," a name given them by the Goldman Sachs Foundation, which provided partial funding. The goals of the programs are to lift the students' aspirations so they aim to attend one of 185 selective colleges, prepare them academically to win admission and then guide them through the application and financial aid process. By those standards, the programs have been a noteworthy success, based on a 2009 evaluation by the Educational Testing Service. In this article, the author discusses how elite colleges team up to give talented yet impoverished youths the skills necessary to apply, get accepted and thrive at the nation's most selective higher education institutions.