This paper argues that a particular form of Selfhood has come to dominate the horizons of identity in the Western democracies at this time--I refer to this form of personhood as the entrepreneurial Self. The paper argues that the figure (population) of "Youth at-risk", in its negativity, illuminates the positivity that is the entrepreneurial Self. That is, the discourses that construct Youth at-risk reveal the truths about whom we should, as adults, become. The paper engages with Foucault's theories of government, of (Neo)Liberalism as a problematisation of the practise of Liberal welfare government, and of the ways in which certain psychological discourses articulate with (Neo)Liberal views of enterprise to produce a view of the Self as the entrepreneurial Self. (Contains 4 notes.)