This article presents an interview with Juan Sepulveda. Sepulveda was appointed by U.S. Secretary of Education Arne Duncan to the position of Executive Director of the White House Initiative on Educational Excellence for Hispanics on May 19, 2009. In this capacity, Sepulveda is responsible for directing the efforts of the White House Initiative in engaging Hispanic students, parents, families, organizations, and anyone working in or with the education system in communities nationwide as active participants in improving the academic achievement of Hispanic Americans. For the last twenty years, Sepulveda has been a senior executive, strategist, and advocate in the nonprofit and philanthropic communities, with a focus in community development, capacity building, and transformational management. In this interview, Sepulveda shares why he accepted the position as executive director of the White House Initiative on Educational Excellence for Hispanics. He also shares his views on solving the issue of Latino parental engagement in education which solves a major part of the educational attainment problem.