As the Latino community in the United States grows and matures, the inevitable question continues to be asked: who is the leader of this community of 50 million? "Leadership" in the Latino community has been hotly debated for many years. Many decry the absence of the "great Brown hope," a single leader who can unite the community of 50 million Latinos--however impossible such a task may be. Many compare this imagined person and his or her ability to lead to the likes of such individuals as the late Cesar Chavez and Dr. Martin Luther King Jr. Just as Americans embrace the diversity of the Latino community, so must they embrace the diversity of Latino leadership in all its manifestations. The author argues that Latino leadership will never be found embodied in just one person. Leadership for Latinos is organic, it is effective, and it is now.