ERIC Number: EJ960608
Record Type: Journal
Publication Date: 2012-May
Abstractor: As Provided
Reference Count: 76
Linking Advertising, Materialism, and Life Satisfaction
Sirgy, M. Joseph; Gurel-Atay, Eda; Webb, Dave; Cicic, Muris; Husic, Melika; Ekici, Ahmet; Herrmann, Andreas; Hegazy, Ibrahim; Lee, Dong-Jin; Johar, J. S.
Social Indicators Research, v107 n1 p79-101 May 2012
This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.
Descriptors: Advertising, Life Satisfaction, Living Standards, Foreign Countries, Probability, Correlation, Cross Cultural Studies, Consumer Economics, Income, Economic Factors, Self Evaluation (Individuals), Social Indicators
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; Bosnia and Herzegovina (Sarajevo); Egypt; Germany; South Korea; Turkey; United States