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ERIC Number: EJ958921
Record Type: Journal
Publication Date: 2012-Mar
Pages: 17
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1077-6958
Help Wanted 2010: An Examination of New Media Skills Required by Top U.S. News Companies
Wenger, Deb Halpern; Owens, Lynn C.
Journalism and Mass Communication Educator, v67 n1 p9-25 Mar 2012
A revolution in delivery methods for news and information has created an urgent need for journalism educators to define critical skills for success in the profession. A content analysis was conducted over three-month periods in 2008 and 2009 for all employment opportunities posted by the top ten American newspaper and broadcast journalism companies. More than fourteen hundred postings were coded to determine the most desirable skills and attributes for job candidates. Researchers identified important changes from year to year, including an increased emphasis on Web/multimedia skills for broadcast newsrooms and the emergence of social media and mobile content delivery as desired skills. (Contains 4 tables and 20 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A