This article reports the findings of a qualitative study that investigates why some local Hong Kong parents decide to give up local education and send their children to international schools in Hong Kong. Data were gathered from 25 parents across eight selected school sites grouped as four cases based on the continental origins of those international schools. Data were analyzed by applying the inductive data analysis model of Miles and Huberman ("Qualitative data analysis: an expanded sourcebook." Sage, London 1994). Ten propositions were developed within four emergent fields. The propositions developed led to recommendations for practice and for future studies, which may have the potential to influence changes to education policy to better meet the needs of local Hong Kong students.