NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ957186
Record Type: Journal
Publication Date: 2012-Mar
Pages: 7
Abstractor: As Provided
Reference Count: 10
ISBN: N/A
ISSN: ISSN-1080-5699
Strategic Communication and Social Media: An MBA Course from a Business Communication Perspective
Meredith, Michael J.
Business Communication Quarterly, v75 n1 p89-95 Mar 2012
Social media offers an exciting new area for our discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines. This article discusses why business communication scholars should focus on social media as an important stream of study and outlines an MBA course in social media strategy currently in development from a business communication perspective. The author challenges the discipline to create social media content from an integrated communication approach. (Contains 1 table.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina