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ERIC Number: EJ955002
Record Type: Journal
Publication Date: 2011
Pages: 15
Abstractor: As Provided
Reference Count: 23
ISSN: ISSN-1539-1590
Case Study: Applying the Theory of Planned Behavior as Interventions to Increase Sponsored Project Proposal Submissions from Liberal Arts Faculty
Hartmann, Anita
Journal of Research Administration, v42 n1 p46-60 Spr 2011
In the current economic climate, many colleges and universities face similar challenges: the need to increase external sponsorship for research activities and the need to benefit from additional indirect cost recovery. Preparing funding proposals for submission to sponsors is a faculty behavior that can be modified by applying behavioral theory to develop and institute interventions for shaping the desired behavior. The Theory of Planned Behavior readily lends itself to research management methods and techniques that target critical factors influencing intentional behavior. This case study explains the theoretical rationale for the behavioral interventions instituted, describes the measures and methods, and reports on the successes achieved over 10 years. (Contains 3 tables and 2 figures.)
Society of Research Administrators International. 500 North Washington Street Suite 300, Falls Church, VA 22046. Tel: 703-741-0140; Fax: 703-741-0142; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Alaska