Too often a facilities organization lacks leadership. There are many reasons, but most of these involve the person in charge--the director, or another office above the organization, or those who hire the foregoing. Too often they are qualified technically or professionally in some specific area, but they lack the primary ingredients, experience and vision! Leadership means knowing who you are (the experience component) and where you are going and how to get there (the vision component). It is important to give coworkers something to remember immediately. The authors have developed an answer to the question of "What is it coworkers would like to hear?" Simply put, they want direction. That direction has three components: (1) who they are; (2) where they are going; and (3) how they are going to get there. In this article, the authors explain these three components. These three areas establish credibility and begin the building of trust, the binding ingredient of leadership. Leadership prepares and guides performance on the stage where the individual and organization can succeed.