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ERIC Number: EJ954751
Record Type: Journal
Publication Date: 2011-Jun
Pages: 32
Abstractor: As Provided
Reference Count: 54
ISSN: ISSN-1055-8896
Seductive Details in Multimedia Messages
Rey, Gunter Daniel
Journal of Educational Multimedia and Hypermedia, v20 n3 p283-314 Jun 2011
The seductive detail principle asserts that people learn more deeply from a multimedia presentation when interesting but irrelevant adjuncts are excluded rather than included. However, critics could argue that studies about this principle contain methodological problems. The recent experiment attempts to overcome these problems. Students (N = 108) used an introductory text to learn fundamental concepts about the development of stars and then took a retention and transfer test as dependent measures. Each learner was randomly assigned to one cell of a 2 (with or without seductive text passages) x 2 (with or without seductive illustrations) between subjects factorial design. Students who did not receive seductive text passages spent less time with the multimedia presentation and performed better on retention, but not on transfer than did learners receiving seductive text passages. Seductive illustrations did not significantly influence learning performance or time spent with the instructional material. (Contains 2 figures, 1 table, and 1 footnote.)
Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327-1545. Tel: 757-366-5606; Fax: 703-997-8760; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany