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ERIC Number: EJ954690
Record Type: Journal
Publication Date: 2011-Dec
Pages: 20
Abstractor: As Provided
Reference Count: 33
ISSN: ISSN-0090-1482
Are Students Drinking Hand over Fifth? Understanding Participant Demographics in Order to Curb a Dangerous Practice
Foster, Holly A.; Bass, Ellen J.; Bruce, Susan E.
Journal of Alcohol and Drug Education, v55 n3 p41-60 Dec 2011
High-risk drinking remains an issue on college campuses. Limited research focuses on drinking associated with single events where students are encouraged to drink a predetermined amount of alcohol. Fourth-year undergraduate students (N=1,205) completed a survey about motivation, behaviors and perceptions surrounding participation in a practice where some students attempt to consume a fifth of liquor (750 ml) on the day of the last home football game. Results revealed 18.0% of fourth-year students participated, predominately Greek-affiliated males. Of those who self-reported consuming a fifth, 75.4% consumed at least 6 more drinks than they do on a typical Saturday night. Motivating factors for participation included challenge, tradition, and sociability. As students generally underestimated participation rates, social norms marketing approaches may not be effective. (Contains 5 tables.)
American Alcohol and Drug Information Foundation. P.O. Box 10212, Lansing, MI 48901. Tel: 517-484-1770; Fax: 517-487-2474; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia