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ERIC Number: EJ954295
Record Type: Journal
Publication Date: 2011-Dec
Pages: 6
Abstractor: As Provided
Reference Count: 21
ISSN: ISSN-1077-5315
Extension Is Unpopular--On the Internet
Rader, Heidi B.
Journal of Extension, v49 n6 Article 6COM1 Dec 2011
The first Extension-authored link in Google Search (2011a) for "how to garden" was ranked an abysmal 82nd. Worse, Internet users selected the top-ranked site significantly more often than they selected the second-ranked one, and they rarely selected any site ranked lower than #10 (Granka, Joachims, & Gay, 2004). An Extension-commissioned poll in Alaska found only 16% of the "Net Generation" had even heard of Extension, compared with 73% of those 60 years or older (Dittman Research & Communications Corporation, 2010). Extension's websites are so unpopular, those who seek research-based, unbiased information will likely not find it. This article proposes solutions. (Contains 1 figure.)
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Alaska