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ERIC Number: EJ953134
Record Type: Journal
Publication Date: 2011
Pages: 11
Abstractor: As Provided
Reference Count: 36
ISSN: ISSN-1360-080X
Which Master of Business Administration (MBA)? Factors Influencing Prospective Students' Choice of MBA Programme--An Empirical Study
Blackburn, Greg
Journal of Higher Education Policy and Management, v33 n5 p473-483 2011
Factors which influence students' selection of a Master of Business Administration programme are identified and the variation in their relative importance across the student population investigated. This research also identifies the features of a university which attracts students, as well as examining the students' perceptions of the management school as compared to the university as a whole. Semi-structured interviews were conducted with 76 current Master of Business Administration students. The data were analysed using a grounded theory approach and five key themes emerged from the data: repute, syllabus, quality, facilities and career. While these five themes reappeared throughout interviews, their definitions and relative importance varied widely. The conclusions drawn from this research are that numerous factors influence a postgraduate student's choice of Master of Business Administration programme and that prospective students are well informed when making their decision. The reputation of the university appears to be a key factor. (Contains 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia