We examined the coverage given by General Psychology textbooks, representing 8 major commercial publishers, regarding the professions of psychology, counseling, marriage & family therapy, and social workers. Of the 24 textbooks assessed, we found substantial bias favoring the coverage of psychology. While 25% of the texts mentioned social workers, there was relatively little attention given to professional counselors or marriage & family therapists. A case is made for more parity to be shown for a larger cross-section of professions in these texts--since General Psychology courses tend to hold some measure of gate-keeping exposure for the human service professions. (Contains 1 table and 2 figures.)