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ERIC Number: EJ951274
Record Type: Journal
Publication Date: 2011
Pages: 19
Abstractor: ERIC
Reference Count: 14
ISSN: ISSN-0077-5762
Consumers as Learners/Learners as Consumers
Rowsell, Jennifer
Yearbook of the National Society for the Study of Education, v110 n1 p244-262 2011
Traditional pedagogy is premised on a belief that older generations teach younger generations how to learn. At this point in history, however, through their ubiquitous exposure to media, technology, and communication, younger generations understand contemporary forms of communication better and more tacitly than older generations. Yet schooling lags behind advances in communication and technologies, clinging to a concept that older generations still impart knowledge to prepare younger generations for the future. In this article, the author argues that unveiling new media and digital technologies production practices exposes a logic and language that better serve as a contemporary model of learning. The process of adopting new media is iterative and cyclical in that meaning-makers pick up new media production practices, remix them, and make them their own. Forging a twenty-first century identity entails reappropriating practices and texts consumed on a daily basis. (Contains 1 figure, 1 table, and 2 notes.)
Teachers College, Columbia University. 525 West 120th Street, New York, NY 10027. Tel: 212-678-3774; Fax: 212-678-6619; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A