NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ950783
Record Type: Journal
Publication Date: 2011
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1527-6619
Mobile Perspectives: On E-Books. E-Reading--The Transition in Higher Education
McCarthy, David
EDUCAUSE Review, v46 n2 p20-22, 24, 26-27 Mar-Apr 2011
Higher education's interest in digital content, especially e-books, has gone off the charts. With the rapid acceptance of e-books for pleasure reading, attention has now shifted to e-textbooks and their promise of significant cost savings and cutting-edge features. But getting a good grasp on the fast-moving realm of digital content for higher education can be a Herculean feat. In the author's role as director of product management for the digital education team at Barnes & Noble, he is responsible for defining Barnes & Noble's digital products for higher education. Recently, to help him gain a deeper understanding of this emerging field, the author and his team performed extensive user research on students' needs and expectations regarding digital content. Though their research explored a seemingly constant stream of new formats, devices, and business models, one common theme emerged: a digital transformation in higher education can succeed only if it is tailored to the unique needs of students in the academic setting.
EDUCAUSE. 4772 Walnut Street Suite 206, Boulder, CO 80301-2538. Tel: 303-449-4430; Fax: 303-440-0461; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A