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ERIC Number: EJ948781
Record Type: Journal
Publication Date: 2004
Pages: 22
Abstractor: As Provided
Reference Count: 42
ISSN: ISSN-0022-0175
Beyond Brainstorming: Effects of Different Group Procedures on Selection of Ideas and Satisfaction with the Process
Faure, Corinne
Journal of Creative Behavior, v38 n1 p13-34 2004
Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups in two domains that follow idea generation: selection of ideas and satisfaction with the process. Results indicate no superiority of interactive over nominal groups in these two domains. In addition, this study compares group effectiveness for groups selecting from their own sets of ideas and groups selecting ideas generated by another group. (Contains 3 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A