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ERIC Number: EJ948767
Record Type: Journal
Publication Date: 2003
Pages: 22
Abstractor: As Provided
Reference Count: 40
ISSN: ISSN-0022-0175
The Creative Imperative Model: A Four-Quadrant Approach to the Categorization of Industries and Firms by Types of Creativity Demanded
Wise, Timothy D.
Journal of Creative Behavior, v37 n4 p244-265 2003
Organizational creativity, in the model that follows, is subcategorized according to the type of creativity demanded by the industry in which a firm competes. Industries that demand the constant creation of new products are referred to as "creativity-centered" while others, which benefit from creative refinements to current services, are referred to as "creativity-enhanced". Creativity is further subcategorized according to whether a given industry or market demands "aesthetic" or "technological" creativity. The two dimensions are combined in a four-quadrant model yielding four types of firms described as "Technical Artists, Artists, Inventors," and, more broadly, "Distributors and Adaptors". Implications for organizational structure and inter-organizational relationships are then discussed. (Contains 5 tables.)
Creative Education Foundation. 48 North Pleasant Street Suite 301, Amherst, MA 01002. Tel: 508-960-0000; Fax: 413-658-0046; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A