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ERIC Number: EJ948756
Record Type: Journal
Publication Date: 2011-Dec
Pages: 11
Abstractor: As Provided
Reference Count: 53
ISSN: ISSN-0273-4753
Comparing Direct versus Indirect Measures of the Pedagogical Effectiveness of Team Testing
Bacon, Donald R.
Journal of Marketing Education, v33 n3 p348-358 Dec 2011
Direct measures (tests) of the pedagogical effectiveness of team testing and indirect measures (student surveys) of pedagogical effectiveness of team testing were collected in several sections of an undergraduate marketing course with varying levels of the use of team testing. The results indicate that although students perceived team testing to have a substantial impact on their learning, this pedagogy in fact had no impact on direct measures of learning. In an additional analysis, the performance of the team on the group test was best predicted by the best individual performance on the team. Possible explanations and directions for future research are discussed. (Contains 3 tables and 2 notes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A