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ERIC Number: EJ948581
Record Type: Journal
Publication Date: 2011
Pages: 5
Abstractor: ERIC
Reference Count: 8
ISSN: ISSN-1932-2909
Google+ and the Commodification of Cool
Thomas, Lisa Carlucci
Journal of Web Librarianship, v5 n4 p322-326 2011
This summer's "make a statement" statement was simple to understand: "I have moved." Facebook friends and colleagues marked their mass exodus from the social networking giant with these words as they left to start a new colony of peers on the newly announced Google+ (Google Plus). G+, as it is abbreviated, offered an appealing alternative from the blue and white megalopolis of Facebook. Members departing Facebook for Google+ posted a profile image of a sign with black lettering on a white background, with the words "I Have Moved" and a G+ logo in the corner. The Oxford English Dictionary defines a commodity as "a kind of thing produced for use or sale, an article of commerce, an object of trade" and commodification as "the action of turning (that) something into a (mere) commodity; (i.e.) commercialization of an activity that is not by nature commercial." In the context of Google+ (and Facebook, too), it could be said that the "you" represented by your account's value to potential advertisers are commodi"tized". Google offers a person an account, packages it as "an object of trade," and potentially makes money. This model is not new, by any means. What stood out when G+ hit the scene was how immediately people made the jump and the idea that it was where the cool kids were moving the party. In this article, the author describes the qualifying characteristics that made G+ cool and discusses the commodification of cool: taking something uncommercial by nature and corrupting its value by making it commercialized product--in this case, the intrinsic experiential value of "cool."
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A